What Are Marketing Operations?

Behind-the-scenes operations for marketing are the processes that support and optimise marketing campaigns and teams. They’re not as glamorous as your company’s award-winning television spots or interactive digital ads but they are the foundation that aids marketers in achieving their business goals and grow over time.

The term “marketing operation” is used to describe a process that involves the creation and maintenance of marketing materials, like collateral as well as data management and reporting, and then integrating them into the rest of your business. It can also cover a broader scope, such as project management, data analytics as well as IT support and other administrative tasks.

Modern marketing teams operate across a range of disciplines including sales, design, and software development. This means that a number of different systems and processes have to be linked to ensure marketing teams provide the right content at the right time to achieve the business objectives.

The job involves a significant amount of setting up and optimizing the marketing tech stacks to reduce complexity and help the team achieve their goals faster. The typical tasks include Read Full Article managing marketing technology stacks including evaluation and approval platforms and content management systems.

A clear, well-defined process in place allows marketing teams to execute their objectives more efficiently. It helps them define and communicate their strategy for marketing with the internal stakeholders, and gives everyone a clear understanding of what is expected of them. It allows marketing teams set goals that are SMART. They are Specific, Measurable and Attainable. Time-bound (SMART) which means they can create realistic timelines for campaigns and projects.